• Animals
  • Art
  • Beauty
  • Entertainment
  • Food
  • Funny
  • Health
  • Life
  • Parenting
  • Travel
Skip to content
  • Animals
  • Art
  • Beauty
  • Entertainment
  • Food
  • Funny
  • Health
  • Life
  • Parenting
  • Travel

  • Animals
  • Art
  • Beauty
  • Entertainment
  • Food
  • Funny
  • Health
  • Life
  • Parenting
  • Travel
Wednesday 8 February 2023

Target’s 2017 Swimsuit Campaign: Not Retouched, Rather Refreshing

[rsnippet name="ad/Articles_Below_Subject_Line"]
73fa9598 5fef 4e74 82a5 7d8a38237d88.jpg?resize=648,365 - Target's 2017 Swimsuit Campaign: Not Retouched, Rather Refreshing

Swimwear ads don’t often portray women’s bodies “as is.

ADVERTISEMENT

” I admit that for years, I never felt good about myself after seeing swimsuit models in retail catalogs. However, Target’s 2017 swimsuit campaign is shaking things up in the most beautiful way. The ads feature four models with different body types — and the images haven’t been Photoshopped. Instead, the Target 2017 swimwear ads are real AF (and that makes them beautiful AF, too)!

The gorgeous models pose in a variety of suits. There are stretch marks and curves, which are basically all the authentic things you will see at the beach, by the pool, and in life as you know it.

ADVERTISEMENT

According to Cosmo, Target released a statement about its decision to publish the images without any retouching.  The statement read as follows:

 

Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire [others] to embrace and be proud of who they are, regardless of their size or shape.

Target also declared, “It was important to us to use photography that represented their true beauty, without filters.”

ADVERTISEMENT

That’s how it should be all the time!

b9a6d010-3869-43ef-b8e3-308be383030a

 

This model slays her crisscrossed two-piece.

37158cdf-932c-461f-a62a-d4166820960f

ADVERTISEMENT

 

This beauty is so confident in her own skin. Seriously, her confidence radiates from her smile to her energy. Stretch marks can happen to pretty much anyone with skin, so why buff them out? Embrace what makes you… you!

0d0892b1-546e-4ccb-bac4-2d6dde1461ad

ADVERTISEMENT

 

Finally, we have a swimwear campaign that celebrates the diversity that defines women’s bodies through images that are more inclusive. That is, more women can look at these swimwear ad campaign images and see something they can relate to or that is more familiar.

ADVERTISEMENT

e166a288-9dd6-4113-b5ae-bfa23d9fa13d

 

Hopefully, the retailer’s campaign will help to shift the standard when it comes to consumer advertising that is centered on the female form. This is a start and here’s to hoping the next ad campaign features an even broader variety of body types.

ADVERTISEMENT

 

 

Please remember to LIKE our Facebook page and SHARE this story with your friends and family!

Posts

cutest videos cover.jpg - Today's Cutest Animals That You Do Not Want To Miss!
Life

Today’s Cutest Animals That You Do Not Want To Miss!

October 8, 2020
ec8aa4ed81aceba6b0ec83b7 2018 02 19 ec98a4eca084 11 23 15.png - Sibling Fighting Even Before Birth
Funny • Life

Sibling Fighting Even Before Birth

February 19, 2018
unborn.jpg - Mom Was Told By Doctor She Had Lost Her Baby But It Turns Out To Be False
Life

Mom Was Told By Doctor She Had Lost Her Baby But It Turns Out To Be False

February 19, 2018
wife.jpg - Mom Whose Heart Has Stopped Successfully Recovers And Gives Birth To Her Baby
Life

Mom Whose Heart Has Stopped Successfully Recovers And Gives Birth To Her Baby

February 19, 2018
rest.jpg - People Raise Money For The Restaurant Owner Who Had No Choice But To Close Doors After Wife's Death
Life

People Raise Money For The Restaurant Owner Who Had No Choice But To Close Doors After Wife’s Death

February 19, 2018

Pages

  • privacy policy
  • sunnyvibes
  • Terms of Service

[rsnippet name="sitename" multi-site="true"] Copyright 2020. All rights reserved.

Privacy Policy   [rsnippet name="termsofservice" multi-site="true"]   [rsnippet name="editors" multi-site="true"] [rsnippet name="naver-post" multi-site="true"]